Tuesday, April 22, 2008

Core: Fandom to the Extreme



As most of my posts in the class have revolved around untraditional forms of celebritism, I shall do the same for when talking about Fans.  I would like to talk about Zune Guy.  Zune Guy is an internet phenomenon, who is about a man who loves the Microsoft Zune Mp3 player so much, he got the logo tattooed on him.  As if that wasn't enough, throughout the years of this device being released, he got more tattoos of Zune related images both slogans and advertisement images.  Recently, he is going to the steps to legally change his name to Microsoft Zune.  The point of this story is not to talk about the zune, because personally I think its a inferior device, BUT more to display the RIDICULOUS amount of brand loyalty, which is a form of fandom and furthermore as it pertains to this class, is this guy is now a celebrity for being absurd. Furthermore, what I find also interesting, is this guy completely contradicts what Dyer loves to talk about which is the ideal body.  It has not been confirmed nor denied of the sexual preference of this gentlemen so it will be hard to relate to Dyer's work on homosexuality, but the very fact that there is a following for this man, fandom for a eccentric fan of a piece of (imo crappy) technology.  Oh, what its like to live 2008!!!

p.s. this was was posted on tuesday, but apparently never went through.

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